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Bernard Quek 

Founder and CEO

Bernard is a highly accomplished technology entrepreneur who has demonstrated exceptional leadership and innovation in the hospitality industry. As the founder and driving force behind Global Hospitality Solutions (GHS), he embarked on a remarkable journey in 2002, taking the company from a promising startup to the pinnacle of Asia's hospitality Loyalty Management & CRM platform today.


With a clear vision and unwavering determination, Bernard aims to revolutionise the hospitality industry by transforming non-profitable digital assets into lucrative opportunities. He has spearheaded the development of an innovative marketing solution that empowers businesses in the sector to drive profit through the growth of direct bookings and loyalty. His strategic approach has enabled leading Asian brands, including Hyatt, Novotel, Centara Hotels & Resorts in Thailand, Far East Hospitality in Singapore, Microtel by Wyndham Hotels and Resorts, Dorsett Hospitality International and Cathay Hospitality Management in Taiwan, to leverage data and other digital assets for improved services and enhanced profitability.

Bernard's entrepreneurial endeavours continue to push boundaries with the introduction of groundbreaking products in the hospitality industry. One such innovation is the Hotel AI Chatbot, Alex, a cutting-edge solution that revolutionises guest communication and commerce

In addition to the AI Hotel Chatbot, Bernard has also developed a Hotel eStore WhyQueue specifically designed for the hospitality industry. 

Outside of his professional pursuits, Bernard embraces an active lifestyle. You can often find him at the pool, gym, or coffee shop, meticulously planning his hotel and airline reservations for his next adventure. He holds a particular fondness for Spaghetti Vongole and Gin & Tonic, and if you share these preferences, you may be fortunate enough to receive a free trial of his platform. 

Bernard Quek GHS
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